MAXFEL: Continuing to Develop Overseas Markets to Enhance the Brand's International ImageAccording to the "2021 global e-cigarette market penetration rate by country" data released by AiMedia Consulting, ranked first in the United States, its penetration rate of 38%, the second Japan penetration rate of 30.3%, compared to the domestic market penetration rate of only 1.5%, at the end of the major e-cigarette consumer countries; also according to the "2021 E-cigarette Blue Book", the domestic retail sales of e-cigarettes in 2021 are estimated at 19.7 billion yuan, while the export value is as high as 138.3 billion yuan.
service, and has successfully stationed in more than a dozen countries and regions such as North America, Europe, Southeast Asia, the Middle East, etc., and has set up marketing agencies and after-sales service centers in the core regional markets, and will accelerate the globalization of the strategic deployment in the future.
With the arrival of the new era of e-cigarette brands going overseas, how to truly build the brand and continue to win the trust of overseas consumers is the key to whether e-cigarette brands can go out. Therefore, in the future long-term competition in overseas markets, excellent products, team capabilities, sales channels and quality service are all necessary conditions.
Complete scientific research power to enhance product competitiveness
MAXFEL starts from meeting users' needs, adheres to the concept that quality, taste, and safety are indispensable, and is driven by products, imports industry-leading core technologies into its products, constantly upgrades and iterates its products, leads the industry with its superb scientific research capabilities, and owns a number of inventions and a large number of structural patents.
MAXFEL has an advanced independent R&D laboratory and a strong technical R&D team, with members from Imperial Tobacco, Huawei, Unilever, University of California, San Diego Medical Laboratory and other well-known enterprises and authoritative organizations, and with Changsha Xiangya Hospital School of Pharmacy, Tsinghua University Research Institute and other scientific research institutes to form a strategic system, diversified layouts, and ploughing deep into the field of health, combined with the production capacity of the enterprise. In addition, the company has been transforming its scientific and technological achievements to provide them to domestic and foreign users.
Internationalized standards guarantee product safety
MAXFEL has invested tens of millions of dollars for the brand to go overseas, and submitted PMTA (Tobacco Products Market Access Application), fully in accordance with the U.S. FDA and the European Union's TPD standard specifications for the production of products, and all the processes are completed under the ISO9001 quality management system, to maximize the protection of product performance and stability and a high standard of experience.
Diversified products trigger the overseas market
For different people in different regions overseas, MAXFEL's product design and focus are also tailored to local conditions, with a variety of styles and flavors to meet the needs of different consumers, forming a diversified range of e-cigarette products, sparking the overseas market. In addition, the nicotine content requirements vary from country to country, for example, the United States allows the content to be no more than 5%, while the United Kingdom stipulates that the content should not exceed 2%, and MAXFEL will make corresponding measures according to the specific local conditions.
Quality channel resources to enhance sales capacity
MAXFEL has many years of experience in developing overseas channels, and has set up marketing organizations and after-sales services in North America, Europe and other core regional markets, covering a variety of local terminal scenarios, both online and offline, or wholesale and retail, and has gradually established a channel network throughout the world, which will significantly enhance overseas sales performance.
High-quality service to enhance brand reputation
Branding overseas is an important historical stage in the transformation of Chinese products into global brands. MAXFEL adheres to the brand vision of "helping hundreds of millions of smokers around the world to start a better life with harm reduction", and on top of consolidating the original foundation, MAXFEL maintains its deep-rooted and meticulous cultivation and strives to create safe and stable technological atomizing products that are healthy, harm-reducing and have a temperature to provide quality services for the whole humanity to lead a new and better life with good health and health. To provide quality services for the new life of all mankind.
MAXFEL connects with the world, accelerates the development of overseas markets, deepens transnational business cooperation, and comprehensively improves the brand's international image.
From the above data, we can see that the penetration rate of e-cigarettes in China is quite low, while the demand for e-cigarettes in the overseas market is very strong, which has led to the new wave of "branding overseas" under the new policy.
Under the new opportunity for the whole industry to focus on going overseas, MAXFEL, a famous e-cigarette brand, recently said that it will continue to accelerate its global layout and business expansion with technological products and high-quality services, enhance its international image, and promotethe prosperous development of China's e-cigarettes in the global market.It is reported that MAXFEL has been exploring for many years in terms of going overseas, relying on the whole industry chain layout and quality
