MAXFEL: Strengthening Overseas Markets, Benefits Against the Trend
According to the "2022 e-cigarette industry export blue book" data shows that in 2021, the global e-cigarette market
is growing at a high speed, the market size of 80 billion U.S. dollars, a year-on-year growth of 120.39%. 2022, the
global e-cigarette market size will be more than 108 billion U.S. dollars, it is expected that the size of the overseas
e-cigarette market in 2022 will maintain the growth rate of 35%, and the total size of the market to break through the
100 billion U.S. dollars .
MAXFEL understands that Europe currently does not have China's complete e-cigarette industry cluster, and some countries have a particular preference for tobacco-flavored e-cigarettes, so
overseas consumers are more in favor of the national standard products, in response to this phenomenon, MAXFEL will continue to increase the development of the European market, so that
the Chinese brand out of the country.
The epidemic era has entered the end, and new consumer hotspots are gradually developing and changing.MAXFEL will use international influence to continue to open up overseas markets,
constantly improve the layout of the international marketing system, deepen brand cooperation, meet user needs, promote the market to continue to develop, and build the brand into a truly
international influence, so as to obtain long-term competitiveness and higher user loyalty, in order to Strengthen brand building.
Responding to the national strategic policy, accelerating the pace of
internationalization
With the optimization and adjustment of the epidemic policy and the orderly opening up of the Chinese market, MAXFEL actively responds to the guiding direction of the report of the 20th CPC
National Congress that "adhere to the direction of socialist market economy reform, adhere to the high level of opening up to the outside world, and accelerate the construction of a new
development pattern with the domestic macrocycle as the main body, and the domestic and international double cycle promoting each other". Based on the comprehensive consideration of
the current development status of the domestic and international markets and the future development prospects, MAXFEL strategic planning for overseas market development as a foothold,
prioritizing the seizure of overseas market opportunities, and a comprehensive layout of the overseas regional market. According to the media, MAXFEL in the post epidemic era of insight into
the changes in the overseas market and the latest consumer trends, with the supply chain advantages and favorable policies overseas, and a number of overseas merchants continue to reach
or deepen the intention of cooperation, and in North America and Europe and many other markets to achieve high growth.NAXFEL market leader in the interview mentioned: "Extreme sense
of a strong local supply chain system is the key to support the brand's rapid development of overseas markets, with sufficient technical reserves, deep R & D foundation and product
differentiation, to build the core competitiveness of the overseas market."
From the point of view of the growth trend of e-cigarettes in China, a complete e-cigarette industry chain has gradually formed, the regulatory mechanism has been gradually implemented,
and the market environment is becoming more and more healthy and standardized. With the obvious trend of diversification of global e-cigarette consumption, China will usher in a new
round of growth in e-cigarette exports.
Grasp the opportunity to expand overseas market with power
MAXFEL actively responds to the national call for green development, takes the initiative to assume social responsibility, and also carries out more diversified development, constantly
increases the investment in product innovation and research and development, so that the competitiveness of the products has been greatly improved, and provides strong support for the
expansion of overseas markets. With the growing demand of consumers at home and abroad, the company's series of products are also gradually upgraded to "professional, environmental
protection, sustainable" direction, and strive to provide the market with more choices, so that China's research and development, manufacturing to the world. process environmental
protection, innovative design and other electronic cigarette industry system as the core. It is reported that it has a variety of products, a number of independent patents, product layout of
many countries and regions around the world, the coverage rate of more than 70%.
